Strategic planning

Strategic planning is becoming a really crucial issue what with market relations development and competition becoming stronger. More and more companies realize that without a clear strategic plan they will soon lose their competitive capacity and thus their marketplace. Strategic plan of a company defines its perspective strategy, or direction, and ways of pursuing this strategy.
Strategic plan of a company is based on four pillars:

  • Audit of company’s recourses and means
  • Market situation analyses
  • Market competition analyses
  • Market consumer analyses

Upon obtaining necessary data we can get a clear answer to the following questions:

  • Where is the market going and how it will evolve in the coming days?
  • Is there enough market capacity for future development?
  • What methods are used by competitors to excel at the market; what are their strengths and weaknesses?
  • What resources and means are used by the company to win the market?
  • Which trends of company’s activity seem the most perspective?
  • Which trends can ensure competitive advantages?
  • Who are your target consumers?
  • Why do they choose certain products?
  • What are their preferences?
  • What is consumer’s decision-making algorithm?
  • What are the most effective ways of information giving?

This information enables us to define the most perspective trends of organizational activity and develop a positioning strategy within these trends.
Positioning is the process by which marketers try to create such indices which clearly distinguish the company and its products from those of its competitors, and thus, ensure its competitive advantages in the market. Based on the chosen positioning strategy of the company strategic objectives are developed for the planned period of time. The objectives should be measurable and translatable into action. Hereat strategic plan clearly roadmaps ways to achieve them.
Based on the defined objectives and ways to achieve them tactical schemes of the company are developed:

  • Production plan
  • Personnel plan
  • Commodity and price strategy
  • Progress strategy
  • Advertising strategy
  • Financial program

Precise planning of company’s tactical schemes leads to effective monitoring of strategic plan realization process and exercising control over its stages to make sure they are in correspondence with the defined objectives.

Business planning is a type of strategic planning. Usually a business plan is drafted to meet certain objectives and thus is more formalized. Business plan may have the following goals: estimation of a new business idea or a trend, submission of the plan for consideration to the investor, credit institution or a future partner, obtaining means from different state programs. The content of a business plan is strictly regulated. The most popular standards of business planning of today are TACIS regulations and UNIDO requirements preferred by both foreign companies and large national investors.

If you need a precise plan of your company development, call us at (032) 235-79-74 or send us an e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it.. On familiarizing ourselves with the specifics of your business we will be able to adapt our proposals to your company’s needs and make our presentation.


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Tel: +38 (032) 235 79 74